When to Send Your News Release


Daily Newspapers
Business and general assignment reporters working for newspapers and online dailies turn around stories within 24 and 48 hours. However, feature writers are working on stories weeks in advance of publication date. Press Releases about special events or with holiday tie-ins should be sent a minimum of three weeks in advance so the reporter has ample time to research and write the story. The same is true for promoting online webcasts and events. Three weeks is often needed to obtain coverage in Internet newsletters and online calendars.

Monthly Magazines
Monthly publications close editorial content two months in advance of the issue date. It is not unusual for writers to be deciding on story content for a December issue in September. Stories with a holiday theme should be sent to allow the reporter ample time for research and coverage.

Radio and Television
Radio or television stations may plug your Web site or product and perhaps be interested in having a representative from your company appear on one of their programs. Because interviews can be held over the telephone you might receive a call in the afternoon for a show airing that evening. Be prepared. Designate someone from your company as the spokesperson and have them prep for the show. In some cases you can ask the show's producer for a list of questions you will be asked. Plan how you will reply to the questions. Also plan how you will respond to the interviewer if they ask questions you do not wish to answer.

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